I'm a packaging and brand designer with 8+ years of corporate retail experience in my back pocket, 2 cats at my feet, and a passion for helping product based businesses stand out and generate buzz around their brand through strategic design.
Pot & Spade is an online landscape design business that works to transform outdoor spaces into places people can enjoy. They strive to curate spaces that make spending time outdoors easy, enjoyable, and a beautiful experience. See how we explored a rejected concept from this project and turned it into a captivating brand and packaging experience.
Right away, we loved the unique business idea that the founders of Pot & Spade were pursuing. We saw the need for their services online and how their passion and immense knowledge of horticulture would help their clients by providing them with the right landscaping choices for their location’s unique terrain and climate.
The founders of Pot & Spade came to WildHive looking for clarity and alignment. They wanted guidance in uncovering who their primary target is, their buying behaviors, and how to best reach them with their service. They also wanted to make sure that their business was set apart from local landscaping businesses that focused on the labor and not the design. By having unique branding and packaging design, they sought to set themselves apart while giving their customers a high-end experience.
The solutions for Pot & Spade are threefold. First, we started with their brand strategy. Then, we created branding that set them apart and clearly communicated their services. Lastly, we used their new branding to create a beautiful unboxing experience and presentation for their customers.
We kicked off our project together by diving into their brand’s mission, vision, values, and voice by working through a series of guided questions together. Once we had a better understanding of their brand and services, we were able to pinpoint the group of people who would value their services most.
In order to set their brand apart from the landscaping labor industry, we specifically avoided shades of green and over-used symbols such as shovels, trees, and rolling hills. Pot & Spade provides a high-end, custom experience and end product to their customers so we sought to express that through sophisticated fonts, clean linework, and a symmetric, detailed brand mark.
We incorporated soft, painted textures into the brand identity to represent landscapes in a more abstract, modern way and used a rich shade of violet as their main brand color to represent the artistic, detailed nature of the landscapes they design.
Using the new brand marks, color palette, and textures, we dove into the packaging design process focusing on providing their customers with a memorable reveal when receiving their landscape design in the mail. We wanted their unboxing experience and the landscape design itself to feel like a piece of artwork they could frame and display.
Our favorite part by far was creating the beautiful packaging design for this brand. At WildHive, packaging design is our specialty so naturally, we were buzzing to dive into creating a beautiful way to present their customers with their landscape design and plans. We designed all of their packaging materials with the environment in mind using sustainable boxes, inks, and papers.
Pot & Spade was able to walk away feeling confident in their branding’s ability to set them apart from landscaping businesses and position them as a high-end service. They were equipped with the tools they need to effectively understand and reach their target audience while ensuring a positive customer experience through detailed packaging and presentation.
Whitney is an expert brand and packaging designer with 8+ years of industry experience. She creates strategic, results-driven brand and packaging design for product based businesses so they can stand out, connect deeply, and sell more.