I'm a packaging and brand designer with 8+ years of corporate retail experience in my back pocket, 2 cats at my feet, and a passion for helping product based businesses stand out and generate buzz around their brand through strategic design.
At WildHive Studio, we specialize in strategic packaging because we understand the impact that it can have on your sales. So we’ve gathered our top 3 e-commerce packaging trends as inspiration and outlined key packaging tips to help you get started on your brand’s unboxing experience simply and effectively.
An unboxing experience is a term referring to the moment your customer spends opening their delivery order holding your product. If you’re doing it right, this moment should be filled with excitement, anticipation, and delight. It should surprise, wow, and connect with your customer on an emotional level. It sounds like a tall order, right?
With strategic packaging design, it can actually be achieved quite simply through thoughtfully placed graphics and messaging.
Take a moment to think of a time when you ordered a product online and were pleasantly surprised when it arrived on your doorstep. Maybe the color of the shipping box was bold and beautiful, or the delicate, printed tissue paper inside made all the difference. Perhaps the seller included a surprise thank you gift or a handwritten note thanking you for your purchase.
There are endless ways to leave your customers in awe and when you do, they’re statistically more likely to share their experiences and glowing reviews with their friends, family, and followers.
Hello, free advertising!
And when you’re getting more and more free advertising, you’re going to be getting more and more customers. So as your customers grow, so do your reviews, your reach, and your revenue!
You might be thinking, “Yeah, I know I need packaging but I’m waiting until my business sees more growth.”
But, I’m going to challenge you to instead consider that in order to grow, you need to be making strong first impressions with the customers you have in the here and now. After all, successful brands are built on taking good care of their customers from the start.
Ready to see some inspiration??
There you have it!
Which trend stands out to you most?
Which fits your brand’s personality and your target audience best?
Whitney is an expert brand and packaging designer with 8+ years of industry experience. She creates strategic, results-driven brand and packaging design for product based businesses so they can stand out, connect deeply, and sell more.