15 eCommerce Newsletter Ideas to Increase Sales!

In this post I’ll be covering the basics of email marketing and 15 eCommerce newsletter ideas so you can start increasing your sales.

It’s no secret these days that Instagram has been getting on every business owner’s nerves. The changes have made your old ways of marketing less effective and it feels like the only option is Reels or TikTok. But, as many great marketers and business owners will tell you, Instagram (and social media for that matter) isn’t everything. In fact, one of the best ways to convert leads into customers is through email marketing. Because, while on Instagram only a fraction of your audience is even shown your content by their algorithm, all subscribers on your email list will be shown every email you send. It’s then just a matter of enticing them to open it.

What is email marketing?

Email marketing is “the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.”

So, in a nutshell, email marketing is using email as a means to nurture and convert your audience into paying customers.

How do I attract email subscribers for my eCommerce business?

One of the best ways, of not THE best way, to grow your list of email subscribers is to offer a freebie. Check out my 10 E-Commerce Freebie Opt-in Ideas to Grow your Email Subscribers for more ideas.

Here’s how it works:

• Create a freebie that solves one of your audience’s pain points
• Give in an eye-catching, enticing title
• Set up the opt-it form using Flodesk.
• Share it on Instagram, Pinterest, Facebook groups etc.
• Whoever wants to download it will need to exchange their email address for the free download or offer.

Continue to share your list anywhere that you can. Remember that on social media, not everyone is going to see your content the first time you post it, so keep posting it over time.

As your list grows, you’ll want to start sending out regular newsletters to keep your audience interested, engaged, and nurtured.

Here are 15 eCommerce newsletter ideas to help you increase your sales!

1. Share new products
2. Include your audience in your celebrations
3. Inspire your audience to purchase your products for seasonal transitions and holidays
4. Attract more customers by sharing testimonials and reviews
5. Share lifestyle inspiration that fits your brand
6. Educate your customers on how to use your products
7. Create and share a quiz that helps your audience find their perfect product
8. Create urgency with limited-time-only promotions and sales
9. Share the story behind the brand’s foundation
10. Share your brand values and invite your audience to participate by donating some of their purchase proceeds to a good cause
11. Give a birthday discount to everyone on the brand’s “birth” day.
12. Remind your audience when certain items go on sale or are moved to clearance
13. Offer a special gift for each purchase
14. Offer free shipping
15. Share a BTS look at how your products are made, an event you hosted, or the making of a newly released product.

Ready to start a newsletter for your eCommerce business?

Personally, I use Flodesk for all of my email marketing needs because it allows me to quickly create beautifully designed emails and track how my audience responds so I can keep offering them more relevant content.

And, as an affiliate, I can offer you 50% off your first year!