I'm a packaging and brand designer with 8+ years of corporate retail experience in my back pocket, 2 cats at my feet, and a passion for helping product based businesses stand out and generate buzz around their brand through strategic design.
In a world that has grown increasingly aware of the environment and mankind’s footprint on it (especially in our capitalistic society), sustainable packaging has become a HUGE topic of interest. More and more businesses of all sizes are answering the call to make conscious decisions in their supply chain. This can include changing their packaging materials from plastic to glass, switching from styrofoam to paper filler, or working with a facility that uses environmentally safe inks. There are many things to consider when looking to do right by the environment with your product-based business, so that’s why I’ve compiled resources that I trust to steer you along the right path.
In this post, my goal is to create a “starter kit” of sorts for businesses looking to learn more and invest in circular packaging for their business. Let’s dive in!
A.k.a. packaging that can be reused, repurposed, recycled, or composted. Imagine how that forms a circle of continuous use in your mind.
Circular packaging’s arch nemesis is Linear Packaging. This refers to packaging that follows the most common commerce model, “Take > Make > Waste”. The shelf life of the packaging is short and only contributes to one thing, your garbage bin.
Here’s a quick 1-2 min. video breaking down Circular Packaging. Following the video is an ah-mazing article on the ins and outs of circular packaging including these topics:
The article I mentioned above talks about compostable packaging and if it’s really circular.
Spoiler Alert it’s not. But it’s still worth looking into.
“compostable packaging, while sustainable, is still single-use and not circular in nature.”
So, I HIGHLY recommend also reading this article as well “What You Need to Know About Using Compost Facilities”. This article includes topics such as:
As you can tell, it’s a powerhouse of an article for those interested in learning more about compost in the commercial world.
Well, let’s start with take a look at bubble wrap. We’ve all known for years that styrofoam is terrible for the environment, taking a whopping 450 years to decompose. But, did you know that bubble wrap is basically styrofoam’s evil and much more dangerous cousin? Bubble wrap takes wait for it…. 1,000 years to decompose!
So let’s ditch it, shall we?
Here are some alternatives to bubblewrap:
And of course, this wouldn’t be the helpful resource library I promised without providing you with a link to learn more about all these alternatives. I for one can say that I had no idea some of these existed. Seaweed packaging?! So cool.
Tap the button below to get the full scoop!
“On its surface, sustainable packaging is often seen as the more expensive alternative to regular cardboard and plastic packaging. However, the value proposition sustainable packaging offers, plus the costs that it saves businesses long-term, show that it’s a viable financial alternative. . . Environmentally-friendly packaging enhances brand reputation and can prove cheaper for your business than you may have thought.” – noissue
In this valuable little article, noissue takes a deeper look at recycled boxes as a solution for your packaging needs. Read the full article by clicking here.
Our affiliate partner, Noissue offers tons of great options when it comes to packaging! Take a look at their catalog here. They offer tissue paper, stickers, packaging tape, stamps, and so much more to make your packaging experience stand out in the eyes of your customers.
So now that you know more about what circular packaging is and a few simple action steps you can take to get started, it’s time to take those steps! Find out which packaging components are right for your products and start gathering design inspiration. Having packaging that you can feel good about ethically and aesthetically is the perfect combo!
If you need help with the design or want to pass it off to a professional, that’s what I do best! Click below to go to my contact form where you can tell me more about your business!
Here are some more articles to continue your journey:
Whitney is an expert brand and packaging designer with 8+ years of industry experience. She creates strategic, results-driven brand and packaging design for product based businesses so they can stand out, connect deeply, and sell more.