Thanks for stopping by! Below you’ll find my latest tips, tricks, discoveries, and musings in the creative world. Take a look around and make yourself at home. If you want more curated insights delivered straight to your inbox, subscribe to my newsletter below!


Hey there, I'm Whitney

Welcome to the blog

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One thing I love to do as a packaging designer is to take a good, close look at the products around me. Every time I order something new online, I pay attention to their customer experience, email sequences, and, of course, the unboxing experience when it arrives at my home. So this week, I’m sharing […]

3 Tips from Curology’s Skincare Packaging

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If you’re new to the eCommerce world, I’m sure you’ve started to realize just how many things go into getting an eCommerce brand off the ground. As a service provider, I don’t envy the many moving parts you have to coordinate between design, marketing, analysis, selling, and shipping your products. Needless to say, it can […]

3 Simple Packaging Design Tips for Beginners

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If you’re an eCommerce business looking at direct and aspirational competitors on Instagram and wondering how their brand is so successful, then this is the blog post for you. This week I’m showing you 3 popular tea brands with wildly different packaging and price points to illustrate how packaging impacts sales.  So brew your fav […]

3 Tea Brands that Prove how Packaging Impacts Sales

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Beginners guide to sustainable, circular packaging for product-based businesses.

A beginner’s guide to circular packaging!

red mailer box with cream and gold packaging tape design

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The WildHive Client: Studio Mash is a brand strategy and copywriting studio for purpose-driven businesses, owned by Mashia Stilt. I’ve had the pleasure of working with Mashia on previous projects so I jumped at the opportunity to work with such a wonderful creative on her own brand and website refresh. In this post, I’m breaking […]

Design for a Humanistic Copywriting Studio

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The WildHive Client: Catherine Norwood is a Colorado-based photographer for brands and couples. But when she came to me last year looking for a rebrand, she was in the middle of a big transition from being based in Kansas City to being based in Denver, Colorado. As a photographer with a lot of local connections, […]

Strategic Branding for a Colorado Photographer

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The key to creating a high-converting packaging design experience is focusing on 3 things — being memorable, emotional, and shareable.

3 Must-haves for High-Converting Packaging Design

Mailer box design and thank you cards with purple painted texture

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In this post, I’ll be walking you through the need-to-know differences between brand strategy and strategic branding. They may sound the same, but the difference is very significant! What is brand strategy? First, let’s go through what brand strategy is and what it isn’t. Brand strategy is an in-depth look at who your ideal customer […]

Strategic branding vs brand strategy.

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Product-based business owners, I do NOT envy you! Running a business as a service provider is hard enough without the product development, shipping logistics, and extra bits of design needed to build a powerful eCommerce brand. And, as a service provider, there is a great deal of information and free downloads all over the internet […]

How to Design a Powerful eCommerce Brand

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In this post, I’ll be covering the best website platforms for eCommerce brands as I share the pros and cons for 4 of the most popular options. Let’s dive in! Which website platform is best for eCommerce brands? Well, the short answer would be that any of them could work, but that’s not what we’re […]

The best website platforms for eCommerce brands.

Packaging tips, lifestyle, and freebies – Oh, my!
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