10 eCommerce Opt-in Ideas to Increase Subscribers
In this post, I'll be covering the basics of email marketing and 10 eCommerce opt-in ideas so you can start growing your list of email subscribers.
It’s no secret these days that Instagram has been getting on every business owner's nerves. The changes have made your old ways of marketing less effective and it feels like the only option is Reels or TikTok. But, as many great marketers and business owners will tell you, Instagram (and social media for that matter) isn’t everything. In fact, one of the best ways to convert leads into customers is through email marketing. Because, while on Instagram only a fraction of your audience is even shown your content by their algorithm, all subscribers on your email list will be shown every email you send. It’s then just a matter of enticing them to open it.
What is email marketing?
Email marketing is “the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.”
So, in a nutshell, email marketing is using email as a means to nurture and convert your audience into paying customers.
How do I attract email subscribers for my eCommerce business?
One of the best ways, if not THE best way, to grow your list of email subscribers is to offer a freebie.
Here’s how email opt-in's work:
Create a freebie that solves one of your audience’s pain points
Give in an eye-catching, enticing title
Set up the opt-it form using Flodesk.
Share it on Instagram, Pinterest, Facebook groups etc.
Whoever wants to download it will need to exchange their email address for the free download or offer.
Continue to share your list anywhere that you can. Remember that on social media, not everyone is going to see your content the first time you post it, so keep posting it over time.
As your list grows, you’ll want to start sending out regular newsletters to keep your audience interested, engaged, and nurtured.
Check out my post, 15 Newsletter Ideas that help E-Commerce Businesses Increase their Sales to get some ideas.
Here are 10 eCommerce opt-in ideas to increase your list of subscribers!
Discount on your first order
Free Shipping
Insider news about the brand and new products
Free sample of the product
Loyalty/Rewards system where they can earn points
Free screensaver for their phone and desktop
Free masterclass or tutorial on how to use the product
Free gift with first purchase
Free consultation before purchasing
Product Quiz so they can discover which product of yours is right for them
BONUS IDEAS!
Free printables or downloads
Free birthday gift or discount
Ready to start a newsletter for your eCommerce business?
Ready to get started? Personally, I use Flodesk for all of my email marketing needs because it allows me to quickly create beautifully designed emails and track how my audience responds so I can keep offering them more relevant content.
Flodesk offers a free video training on how to set up your freebie opt-in form as well so you can start growing your list in minutes!
And, as an affiliate, I can offer you 50% off your first year!
