15 eCommerce Newsletter Ideas to Increase Sales!
How do I attract email subscribers for my eCommerce business?
One of the best ways, of not THE best way, to grow your list of email subscribers is to offer a freebie. Check out my 10 E-Commerce Freebie Opt-in Ideas to Grow your Email Subscribers for more ideas.
Here’s how it works:
Create a freebie that solves one of your audience’s pain points
Give in an eye-catching, enticing title
Set up the opt-it form using Flodesk.
Share it on Instagram, Pinterest, Facebook groups etc.
Whoever wants to download it will need to exchange their email address for the free download or offer.
Continue to share your list anywhere that you can. Remember that on social media, not everyone is going to see your content the first time you post it, so keep posting it over time.
As your list grows, you’ll want to start sending out regular newsletters to keep your audience interested, engaged, and nurtured.
Here are 15 eCommerce newsletter ideas to help you increase your sales!
Share new products - Here’s how to optimize your product pages
Include your audience in your celebrations
Inspire your audience to purchase your products for seasonal transitions and holidays
Attract more customers by sharing testimonials and reviews - Here’s how to revolutionize your store with User Generated Content
Share lifestyle inspiration that fits your brand
Educate your customers on how to use your products
Create and share a quiz that helps your audience find their perfect product
Create urgency with limited-time-only promotions and sales
Share the story behind the brand’s foundation
Share your brand values and invite your audience to participate by donating some of their purchase proceeds to a good cause
Give a birthday discount to everyone on the brand’s “birth” day.
Remind your audience when certain items go on sale or are moved to clearance
Offer a special gift for each purchase
Offer free shipping - Here’s how to ensure that your checkout process is simple and effective
Share a BTS look at how your products are made, an event you hosted, or the making of a newly released product.
Ready to start a newsletter for your eCommerce business?
Personally, I use Flodesk for all of my email marketing needs because it allows me to quickly create beautifully designed emails and track how my audience responds so I can keep offering them more relevant content.
And, as an affiliate, I can offer you 50% off your first year!