Highlights for Children: Backpack Design
Highlight’s new Fall line of backpacks come with a fun, creative twist! Kids can use the Patchables featured on the Pink and Blue Backpack sets to create a unique look. Their parents love that their kid’s backpack set comes with everything they need at school!
It was fun designing these unique backpack concepts for the Highlight’s brand and coming up with various patch ideas so kids could have the most mix-and-match options! My favorite moment was adding a silly “pizza pouch” twist to the shark backpack.
While working on this project with the Highlight’s product team, concepts for each backpack were passed to me by the project manager. Then, we worked through various design iterations to refine my designs for each backpack. We explored different colors, patterns, patch shapes, and accessories for each concept.
After the team received samples from their vendors, we continued to fine tune each backpack to make sure the look and function was perfected. Continue to scroll to see the final details of each product!
15-inch Highlights Patchables™ Blue Backpack Bundle
“Creative kids can personalize this bundle for a look as unique as them! Including a customizable blue backpack plus a coordinating lunch tote and water bottle, they’ll have everything they need to take on the school day in style.”
15-inch Fin-Tastic Shark Backpack Bundle
“Keep little ones swimming happily through the school day with the Fin-Tastic Shark Backpack Bundle. Including a 3-D shark mouth backpack, plus a coordinating shark lunch box and water bottle, they’ll be ready to take on the school day in style.”
15-inch Highlights Patchables™ Pink Backpack
“Reusable hook-and-loop Highlights Patchables let kids give this pink backpack a customized look! Whether they create a unicorn backpack or unique creature, kids can use this weather-resistant backpack to tote all their essentials.”
17-inch Webb Space Telescope Galaxy Backpack Bundle
This galaxy-themed set is out of this world! The backpack has plenty of pockets and a weather-resistant fabric, and its coordinating lunch tote and leakproof purple water bottle complete the look.
