Take a listen to this episode where I'm diving into the strategic side of packaging design.

“You’ve spent a lot of time and effort creating an incredible product that ticks all of the boxes … but what about your packaging? Have you thought about what it will look like when you wrap it up and send it to your customer? And if you have, are you making sure it’s strategic? 

This week Whitney Zimmermann, Founder of packaging and brand design studio the WildHive, joins us to talk all things strategic packaging. We deep dive into the 3 pillars you need to implement when coming up with your product packaging and how to use the box your product comes wrapped in as a key marketing tool to encourage word-of-mouth advertising from your customer. 

What you’ll learn:

• The 3 pillars of strategic packaging design and how to use each one to create packaging that stands out

• How to use your packaging as a strategic and effective marketing tool that encourages word-of-mouth sharing 

• The most common packaging mistakes businesses make and how you can avoid them’'

— Excerpt from eCommerce Badassery