Thanks for stopping by! Below you’ll find my latest tips, tricks, discoveries, and musings in the creative world. Take a look around and make yourself at home. If you want more curated insights delivered straight to your inbox, subscribe to my newsletter below!


Hey there, I'm Whitney

Welcome to the blog

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The WildHive Client: Studio Mash is a brand strategy and copywriting studio for purpose-driven businesses, owned by Mashia Stilt. I’ve had the pleasure of working with Mashia on previous projects so I jumped at the opportunity to work with such a wonderful creative on her own brand and website refresh. In this post, I’m breaking […]

Design for a Humanistic Copywriting Studio

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The WildHive Client: Catherine Norwood is a Colorado-based photographer for brands and couples. But when she came to me last year looking for a rebrand, she was in the middle of a big transition from being based in Kansas City to being based in Denver, Colorado. As a photographer with a lot of local connections, […]

Strategic Branding for a Colorado Photographer

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In this post, I’ll be walking you through the need-to-know differences between brand strategy and strategic branding. They may sound the same, but the difference is very significant! What is brand strategy? First, let’s go through what brand strategy is and what it isn’t. Brand strategy is an in-depth look at who your ideal customer […]

Strategic branding vs brand strategy.

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Product-based business owners, I do NOT envy you! Running a business as a service provider is hard enough without the product development, shipping logistics, and extra bits of design needed to build a powerful eCommerce brand. And, as a service provider, there is a great deal of information and free downloads all over the internet […]

How to Design a Powerful eCommerce Brand

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The WildHive Client: Madeline Levin is the founder of The Galup Method, an equine-assisted therapy program for teen girls focused on building confidence and forming the mental tools necessary to conquer life’s challenges. She wanted to share her passion with the world and let her audience know that there is a proven method to instill […]

Behind the Design: The GalUp Method, a Therapy Program

Instagram profile feed design

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The WildHive Client: Tristyn Sipsy is one of the kindest and most considerate people you will ever meet! After our first Zoom meeting, I not only knew that WildHive Studio and Sipsy Ink Copywriting would be a great team, but I knew I wanted to personally work with her! Her great sense of humor and […]

Behind the Design: Sipsy Ink Copywriting

Brand board showing logos, inspiration, and color palette

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Belinda and Riddhi are two sisters from Indore with one unrelenting dream that took the form as Belsi’s Jewelry. The idea for Belsi’s first took shape in 2010, after realizing there’s a huge gap in affordable and authentic IndoWestern jewelry. Coming from a big Indian family of five sisters, jewelry always had a significant role […]

Behind the Design: Belsi’s Jewelry

Responsive website design shown on desktop, laptop, tablet, and phone

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Aerthen is a conceptual cruelty-free and organic skincare brand that focuses on full-body hydration and health. They aim to help other customers properly take care of their skin by using high-quality, natural ingredients. Here’s the branding and Packaging design that brought this brand to life.

Packaging & Branding for an Organic Skincare Brand

Cream product box and sticker packaging design

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The WildHive Client Aaisha Khokhar Smiley reached out to us with her business dream back in November of 2020. She told us everything she wished existed in the beauty industry and we quickly realized her growing passion to specifically change the nail care industry for the better. At the time, Aaisha was working with a […]

Packaging, Brand, and Web Design for Khokhar

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The WildHive Client OZEL is a conceptual vintage rug boutique known for its eclectic collection of bold and bright rugs. Here’s a look behind the scenes at the strategic packaging and brand design created for their business. The Challenge OZEL’s founder is a seasoned business owner who’s owned a local brick-and-mortar boutique for a few […]

Behind the Design: Packaging & Brand Design for Ozel Rug Boutique

Packaging tips, lifestyle, and freebies – Oh, my!
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