Thanks for stopping by! Below you’ll find my latest tips, tricks, discoveries, and musings in the creative world. Take a look around and make yourself at home. If you want more curated insights delivered straight to your inbox, subscribe to my newsletter below!


Hey there, I'm Whitney

Welcome to the blog

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One thing I love to do as a packaging designer is to take a good, close look at the products around me. Every time I order something new online, I pay attention to their customer experience, email sequences, and, of course, the unboxing experience when it arrives at my home. So this week, I’m sharing […]

3 Tips from Curology’s Skincare Packaging

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If you’re new to the eCommerce world, I’m sure you’ve started to realize just how many things go into getting an eCommerce brand off the ground. As a service provider, I don’t envy the many moving parts you have to coordinate between design, marketing, analysis, selling, and shipping your products. Needless to say, it can […]

3 Simple Packaging Design Tips for Beginners

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If you’re an eCommerce business looking at direct and aspirational competitors on Instagram and wondering how their brand is so successful, then this is the blog post for you. This week I’m showing you 3 popular tea brands with wildly different packaging and price points to illustrate how packaging impacts sales.  So brew your fav […]

3 Tea Brands that Prove how Packaging Impacts Sales

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Beginners guide to sustainable, circular packaging for product-based businesses.

A beginner’s guide to circular packaging!

red mailer box with cream and gold packaging tape design

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The key to creating a high-converting packaging design experience is focusing on 3 things — being memorable, emotional, and shareable.

3 Must-haves for High-Converting Packaging Design

Mailer box design and thank you cards with purple painted texture

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Product-based business owners, I do NOT envy you! Running a business as a service provider is hard enough without the product development, shipping logistics, and extra bits of design needed to build a powerful eCommerce brand. And, as a service provider, there is a great deal of information and free downloads all over the internet […]

How to Design a Powerful eCommerce Brand

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The WildHive Client: Tristyn Sipsy is one of the kindest and most considerate people you will ever meet! After our first Zoom meeting, I not only knew that WildHive Studio and Sipsy Ink Copywriting would be a great team, but I knew I wanted to personally work with her! Her great sense of humor and […]

Behind the Design: Sipsy Ink Copywriting

Brand board showing logos, inspiration, and color palette

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Belinda and Riddhi are two sisters from Indore with one unrelenting dream that took the form as Belsi’s Jewelry. The idea for Belsi’s first took shape in 2010, after realizing there’s a huge gap in affordable and authentic IndoWestern jewelry. Coming from a big Indian family of five sisters, jewelry always had a significant role […]

Behind the Design: Belsi’s Jewelry

Responsive website design shown on desktop, laptop, tablet, and phone

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Aerthen is a conceptual cruelty-free and organic skincare brand that focuses on full-body hydration and health. They aim to help other customers properly take care of their skin by using high-quality, natural ingredients. Here’s the branding and Packaging design that brought this brand to life.

Packaging & Branding for an Organic Skincare Brand

Cream product box and sticker packaging design

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The WildHive Client Aaisha Khokhar Smiley reached out to us with her business dream back in November of 2020. She told us everything she wished existed in the beauty industry and we quickly realized her growing passion to specifically change the nail care industry for the better. At the time, Aaisha was working with a […]

Packaging, Brand, and Web Design for Khokhar

Packaging tips, lifestyle, and freebies – Oh, my!
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