Aerthen is a cruelty-free and organic skincare brand that focuses on full-body hydration and health. They aim to everyone properly take care of their skin by using high-quality, natural ingredients.

Aerthen was named by combining the words “Earthen” and “Air”. This was to reflect the lightweight feeling of the organic skincare line and all-natural ingredients. We sought to continue reflecting these 2 defining qualities through simple yet impactful fonts and colors.