Antea Amoroso specializes in hand-lettering and engraving on products of all shapes, sizes, and materials for businesses looking to create a memorable in-person experience for their brand's community!

For Antea’s website, we first took stock of her current website and strategized on how to better her user experience to increase sales and inquiries as she planned to pivot her business in 2024. Keeping in mind the goal to focus more on live lettering events and less on individual product sales, I crafted a new flow for her website. This included reorganizing her navigation so that her 3 different target audiences could easily find what they were looking for. I then reorganized the homepage to focus primarily on capturing the interest of businesses looking to hire Antea for her live-lettering event offerings, guiding them to the sales page. To make her site a powerful tool for success, I added new contact forms, more descriptions of her services, and answers to anticipated questions.

But that’s all simply strategy! To further elevate her site and make a lasting first impression, I overhauled the entire design using my in-house Shopify theme. This theme includes premium layouts that set your site apart from cookie-cutter templates. To go one step further, I added in custom-coded sections and a new color palette and font suite. The end result: a stunning website you won’t find anywhere else on the internet.

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