Thanks for stopping by! Below you’ll find my latest tips, tricks, discoveries, and musings in the creative world. Take a look around and make yourself at home. If you want more curated insights delivered straight to your inbox, subscribe to my newsletter below!

Hey there, I'm Whitney

Welcome to the blog

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The key to creating a high-converting packaging design experience is focusing on 3 things — being memorable, emotional, and shareable.

3 Must-haves for High-Converting Packaging Design

Mailer box design and thank you cards with purple painted texture

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Before the pandemic hit, I was and had been working as a designer for Justice, a tween girl’s clothing and accessories brand. I worked with Justice on a variety of creative teams for 3 years doing anything from print design to apparel graphics and from product development to packaging design. While I did spend time […]

3 Things I Learned as a Designer for Justice

Justice beauty Product label and packaging design

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The WildHive Client OZEL is a conceptual vintage rug boutique known for its eclectic collection of bold and bright rugs. Here’s a look behind the scenes at the strategic packaging and brand design created for their business. The Challenge OZEL’s founder is a seasoned business owner who’s owned a local brick-and-mortar boutique for a few […]

Behind the Design: Packaging & Brand Design for Ozel Rug Boutique

Packaging tips, lifestyle, and freebies – Oh, my!
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