Thanks for stopping by! Below you’ll find my latest tips, tricks, discoveries, and musings in the creative world. Take a look around and make yourself at home. If you want more curated insights delivered straight to your inbox, subscribe to my newsletter below!


Hey there, I'm Whitney

Welcome to the blog

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The key to creating a high-converting packaging design experience is focusing on 3 things — being memorable, emotional, and shareable.

3 Must-haves for High-Converting Packaging Design

Mailer box design and thank you cards with purple painted texture

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Before the pandemic hit, I was and had been working as a designer for Justice, a tween girl’s clothing and accessories brand. I worked with Justice on a variety of creative teams for 3 years doing anything from print design to apparel graphics and from product development to packaging design. While I did spend time […]

3 Things I Learned as a Designer for Justice

Justice beauty Product label and packaging design

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Belinda and Riddhi are two sisters from Indore with one unrelenting dream that took the form as Belsi’s Jewelry. The idea for Belsi’s first took shape in 2010, after realizing there’s a huge gap in affordable and authentic IndoWestern jewelry. Coming from a big Indian family of five sisters, jewelry always had a significant role […]

Behind the Design: Belsi’s Jewelry

Responsive website design shown on desktop, laptop, tablet, and phone

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Aerthen is a conceptual cruelty-free and organic skincare brand that focuses on full-body hydration and health. They aim to help other customers properly take care of their skin by using high-quality, natural ingredients. Here’s the branding and Packaging design that brought this brand to life.

Packaging & Branding for an Organic Skincare Brand

Cream product box and sticker packaging design

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The WildHive Client Aaisha Khokhar Smiley reached out to us with her business dream back in November of 2020. She told us everything she wished existed in the beauty industry and we quickly realized her growing passion to specifically change the nail care industry for the better. At the time, Aaisha was working with a […]

Packaging, Brand, and Web Design for Khokhar

Packaging tips, lifestyle, and freebies – Oh, my!
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