Our Top 3 Packaging Trends for eCommerce Brands
At WildHive Studio, we specialize in strategic packaging because we understand the impact that it can have on your sales. So we’ve gathered our top 3 e-commerce packaging trends as inspiration and outlined key packaging tips to help you get started on your brand’s unboxing experience simply and effectively.
But first . . . what is an e-commerce “unboxing experience”?
An unboxing experience is a term referring to the moment your customer spends opening their delivery order holding your product. If you’re doing it right, this moment should be filled with excitement, anticipation, and delight. It should surprise, wow, and connect with your customer on an emotional level. It sounds like a tall order, right?
With strategic packaging design, it can actually be achieved quite simply through thoughtfully placed graphics and messaging.
Take a moment to think of a time when you ordered a product online and were pleasantly surprised when it arrived on your doorstep. Maybe the color of the shipping box was bold and beautiful, or the delicate, printed tissue paper inside made all the difference. Perhaps the seller included a surprise thank you gift or a handwritten note thanking you for your purchase.
Here’s why you should care about your packaging as an e-commerce business.
There are endless ways to leave your customers in awe and when you do, they’re statistically more likely to share their experiences and glowing reviews with their friends, family, and followers.
Hello, free advertising!
And when you’re getting more and more free advertising, you’re going to be getting more and more customers. So as your customers grow, so do your reviews, your reach, and your revenue!
You might be thinking, “Yeah, I know I need packaging but I’m waiting until my business sees more growth.”
But, I’m going to challenge you to instead consider that in order to grow, you need to be making strong first impressions with the customers you have in the here and now. After all, successful brands are built on taking good care of their customers from the start.
Ready to see some inspiration??
Here are 3 of our favorite eCommerce packaging trends to help you build a memorable, emotional, and shareable unboxing experience.
Using packaging to share your brand values.
Sharing the causes you support like planting trees and sustainability.
Reuse and Recycle
Listing your values front and center.
Simple, over-sized text on your packaging mailer.
Misfits Market showcasing their logo in a large and recognizable way.
Over-sized logo and text for Good Egg's shipping box.
Simple and elegant logo on Fig & Palm that conveys their brand personality and style.
Clever, engaging copy on the inside and outside of your packaging containers.
Injecting humor into the copy to spark joy, surprise, and delight. This helps form an emotional connection between the brand and customer.
Cheeky copy that conveys the brand's personality.
Bold copy that portrays the brand personality and allows the customer to build a sense of relationship and trust; to feel like the brand is a kindred spirit.
There you have it!
Which trend stands out to you most?
Which fits your brand’s personality and your target audience best?
