Branding and Packaging Design for a Coffee, Collagen, and Chocolate Label

MyGoodness is a hybrid eCommerce and pop-up shop brand that brings wellness and nutrients to your morning wake-up routine.

MyGoodness focuses on deepening your morning coffee ritual by adding the nutrients of collagen packets and the joyful indulgence of fair-trade, natural-ingredient chocolate bars that don’t spike your blood sugar. As a brand, they believe that having just 5 minutes of intentional time to yourself each morning can change the outcome of your entire day. They aim to help busy men and women revolutionize their health, productivity, and mental wellness one morning at a time.

Packaging Design Exploration for Coffee & Collagen

Exploration of Chocolate Packaging

Exploration of Pop-up Coffee Truck